Technology Adoption Models
Decision-Making Models for Technology Adoption at El Encanto
- Objective: Evaluate technology options for El Encanto restaurant chain.
- Technologies: Digital Kiosk, Tablet for Servers, New Android Operating System.
- Decision-Making Models:
- Select 2 rational models and 1 non-rational model.
- Apply each model to assess the three technology options.
- Deliverable:
- Email to managers detailing the decision-making process.
- Include steps of each model, rationale, and non-rational factors.
- Key Components:
- Define and apply chosen models to technology options.
- Identify important vs. extraneous information.
- Discuss convergence and divergence of rational models.
- Explain how non-rational factors enhance decision-making.
- Final Decision: Recommend the best technology based on model analysis.
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Technology Adoption Models
Dear Managers,
As part of our continued effort to improve operational efficiency and enhance the guest experience across El Encanto locations, I conducted a comparative analysis of three technology options: Digital Kiosks, Tablets for Servers, and a New Android Operating System. This evaluation follows a structured decision-making approach using two rational models—the Rational Decision-Making Model and the Cost-Benefit Analysis Model—and one non-rational model—the Garbage Can Model.
Below is a breakdown of how each model informed the decision-making process and led to the final recommendation.
1. Rational Decision-Making Model
Steps Applied:
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Identify the Problem: Improve order speed, accuracy, and customer satisfaction.
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Gather Information: Assessed cost, functionality, user adoption, and ROI for all three options.
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Evaluate Alternatives: Compared benefits and drawbacks of kiosks, tablets, and Android upgrade.
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Choose the Best Option: Selected based on maximum benefit with minimal risk.
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Implement & Monitor: Planned pilot program and KPIs for tracking.
Findings:
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Digital Kiosks: High upfront cost but significant impact on customer autonomy and reduced labor dependency.
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Tablets for Servers: Moderate cost, enhances service but still depends on server interaction.
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Android OS Upgrade: Low cost, improves system performance but offers minimal impact on customer experience.
Conclusion: Rational evaluation favors Digital Kiosks due to their long-term efficiency and customer experience value.