Specialty Surgical Center
Create a pitch deck that includes a business plan for a hypothetical medical facility of your choice. You are responsible to present this plan to potential investors (venture capital firms) to request initial capital/start-up funding.
The pitch deck should include information about your facility including a business plan. Offer in-depth details of the type of practice, type and number of employees, estimated revenues, and expenses. Be sure to highlight why your facility will be successful and how your business plan, implemented correctly, will generate a Return on Investment (ROI) for the investors.
The slide deck should contain 10–15 slides. The slides should contain a description of your business plan, a table of revenue and expenses, ROI calculation, and any relevant graphics that help sell your pitch. Cite at least four references to validate your proposal. Prepare this assignment according to the APA guidelines.
Slide 1: Title Slide
- Title: Serenity Health & Wellness Center
- Subtitle: Revolutionizing Outpatient Primary and Preventive Care
- Prepared for: Potential Investors
- Date: [Insert Date Here]
Slide 2: Executive Summary
- Serenity Health & Wellness Center is a proposed outpatient facility focused on primary care, preventive medicine, and holistic wellness in Austin, Texas.
- The center will offer family medicine, women’s health, mental health counseling, nutrition, and physical therapy services.
- Our goal is to provide high-quality, accessible, and integrative care to the local community.
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Specialty Surgical Center
Market Opportunity
- The U.S. outpatient care market is expected to reach $639.4 billion by 2028 (Grand View Research, 2023).
- Demand for primary care is rising due to aging populations and chronic diseases.
- Austin, TX, population is over 1 million and rapidly growing, with a shortage of primary care providers (U.S. Census Bureau, 2024).
Services Offered
- Primary Care & Family Medicine
- Women’s Health Services
- Mental Health Counseling
- Nutrition & Wellness Coaching
- Physical Therapy & Rehabilitation
Competitive Advantage
- Integrative care model
- Patient-centered approach with electronic health records and telemedicine
- Culturally competent, multilingual staff
- Competitive pricing and insurance partnerships
Target Market
- Demographics: Ages 18-65, working professionals, families, women, and older people
- Key Segments:
- Patients with chronic illnesses (e.g., diabetes, hypertension)
- Health-conscious individuals
- Mental health service seekers……….
