Persuasive Message Analysis
Objective: The purpose of this assignment is to apply the persuasion knowledge you had learned from this class to analyze a mass-produced persuasive message from real-life communication.
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Persuasive Message Analysis
Requirements: The assignment requires you to:
- Choose and describe a mass-produced persuasive message (e.g., a print advertisement, a commercial, a political debate, etc., 1-page maximum).
- Identify and explain at least three different theories and concepts from our textbook that are related to the message. Think about how the theories explain the persuasiveness that comes out in the chosen message. What implication does this have for the field or industry? At least 3 pages long.
- Include a short conclusion paragraph.
The whole writing should be 4-5 pages (not including sample message or reference page), double-spaced and use APA format, and should include in-text citations and a reference page (no need for a separate title page or an abstract section). Please also include a sample of the message (or its link) at the beginning or the end of the writing.
Persuasive Message Analysis: Coca-Cola’s “America Is Beautiful” Commercial
Coca-Cola’s 2014 Super Bowl ad is a well-known example of emotional, patriotic mass communication. The commercial features the song “America the Beautiful” sung in several different languages. It highlights people from diverse ethnic backgrounds and age groups. These individuals are shown across various locations in the United States.
The advertisement aired during the Super Bowl, one of the most-watched television events in America. This strategic timing gave Coca-Cola access to a massive audience. The commercial aimed to invoke national pride and create an emotional connection with viewers.
The use of multiple languages emphasized inclusivity and diversity. Coca-Cola’s message was clear: America is beautiful because of its cultural variety. The ad became a powerful and memorable example of persuasive media during a major event.
This advertisement uses powerful imagery and music to create an emotional appeal and reinforce Coca-Cola’s message of inclusivity, unity, and cultural diversity. The goal is to link these American values with the Coca-Cola brand, making it more than a beverage—it becomes a symbol of unity and community. The persuasiveness of this commercial can be understood and explained through multiple communication and persuasion theories.
