Mobile Urgent Care Clinic
Create a 2–3 page (single-spaced) project summary that describes your chosen organization, defines the scope of a business problem or opportunity in that organization, and provides a strategy for how you will go about your capstone project. Include a discussion of the type of data you will need, and how your topic allows you to demonstrate each of the MBA program outcomes.
Organization Overview
The chosen organization for this capstone project is a hypothetical startup healthcare provider known as PulsePoint Mobile Health Services. PulsePoint will operate a fleet of Mobile Urgent Care Clinics (MUCCs)designed to provide fast, accessible, and cost-effective medical care to communities facing healthcare access barriers. These mobile clinics will be equipped with diagnostic tools, basic laboratory services, telehealth support, and staffed by board-certified nurse practitioners and physician assistants.
The primary mission of PulsePoint is to reduce the burden on emergency departments, lower overall healthcare costs, and improve access to care—especially in medically underserved areas. The organization’s goal is to provide on-demand, location-flexible medical services while maintaining high standards of care and patient satisfaction.
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Mobile Urgent Care Clinic
Business Problem or Opportunity
In the United States, many regions—particularly rural and low-income urban areas—face significant barriers to accessing urgent medical care. As a result, non-emergency issues are often addressed in costly emergency rooms or ignored until they become critical.
The business opportunity captures this underserved market by deploying Mobile Urgent Care. This bring services to the patients, thus:
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Reducing emergency department overcrowding
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Lowering healthcare delivery costs
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Improving patient health outcomes
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Creating a scalable, replicable business model for future markets
The demand for mobile healthcare has increased significantly post-COVID-19. This aligns with shifting consumer expectations toward convenience and flexibility in care delivery.
Strategy for the Capstone Project
This project will explore the feasibility, financial viability, and operational structure of launching PulsePoint Mobile Health Services. The strategic plan will be developed using a combination of market analysis, competitive benchmarking, and financial forecasting
