Infant Toddler Care
The Program for Infant/Toddler Care (PITC) seeks to ensure that America’s infants get a safe, healthy, emotionally secure, and intellectually rich start in life (Roopnarine, J. & Johnson, J., 2013).
Scenario: You are a center director opening a new childcare center in the Jackson-Metro area. You need to create an informational flyer for families on your infant and toddler program (PITC). You want to provide information to families that will persuade them to possibly enroll their child in your center.
Remember that designing a flyer is more than just making something that looks good. It is also about understanding your services offered and potential audience. Once you have completed your flyer you will need to download it as a pdf file and submit it in Canvas.
Considerations:
- What is the purpose of the flyer?
- What all services does your program offer for infants and toddlers?
- Who is your audience?
- What program components separate your program from others?
- Be creative!
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Infant Toddler Care
Purpose of the Flyer
The flyer’s main purpose is to inform and persuade families about the benefits of enrolling their children in the new infant and toddler program. It should highlight the safety, nurturing environment, and educational value of the center. Parents want reassurance that their children will be cared for with love, respect, and professional guidance. The flyer serves as both an introduction and a trust-building tool for families.
Services Offered to Families
Our infant and toddler program provides full-day care, nutritious meals, individualized learning activities, and safe play spaces. We focus on promoting early literacy, language development, and motor skills through age-appropriate activities. Responsive caregivers ensure consistent routines that help children feel secure. Health and wellness checks are included, along with family support services. These services meet the needs of working families while supporting children’s growth and development.
Audience for the Program
The intended audience includes parents and guardians of infants and toddlers in the Jackson-Metro area. Many families are seeking reliable, high-quality childcare that balances safety with early learning. Working parents, single parents, and families new to the community are likely to benefit most from the program. Addressing their concerns directly—such as safety, affordability, and developmental enrichment—ensures that the flyer resonates with this audience.
Unique Program Components
What separates this program from others is our commitment to the PITC philosophy. We emphasize small group sizes, individualized attention, and culturally responsive practices. Our caregivers are trained to support both emotional security and intellectual growth. We also prioritize family partnerships by involving parents in planning and goal setting. These components ensure a holistic approach, making our program stand out as a trusted choice for families.
