Delta Airlines Brand Analysis
The Brand/Company Analysis will be for Delta Airlines!
Please watch the recording in which the Final Assignment is explained and thoroughly read the Final Presentation document as it gives full instructions on the assignment.
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Delta Airlines Brand Analysis
Please submit the Analysis Assignment and include written talking points (between 5-10 minutes long) to be used for the video presentation that will be completed later.
I’ll also be adding the CLV Calculation, Brand Equity Calculation, and Advertisement Analysis for Delta to work off of. Please elaborate on what has already been done as mentioned in the video, to include graphs and PowerPoint slides. The talking points can either be added in the notes for each slide or on a separate document with the corresponding slide number being annotated.
Delta Airlines Brand Performance
Delta Airlines is one of the world’s leading carriers, known for its customer service, safety, and innovation. In this brand analysis, we assess its position using key metrics such as customer lifetime value (CLV), brand equity, and advertising effectiveness. These indicators offer deep insight into Delta’s performance in a highly competitive aviation industry.
Delta’s CLV is strong due to its frequent flyer program and customer retention efforts. This metric reflects the company’s ability to maintain long-term customer relationships. Brand equity is equally important, as it measures recognition, loyalty, and perceived quality. Delta scores well here through consistency in service and strategic alliances, such as its SkyTeam membership. Furthermore, advertising efforts have successfully reinforced Delta’s premium brand image. Campaigns focus on safety, convenience, and global reach—positioning Delta as a preferred travel choice.
Strategic Insights and Presentation Tools
To visually represent Delta’s strength, PowerPoint slides will include a graph for CLV trends, a brand equity pyramid, and a summary chart of advertising outcomes. Each slide will include speaker notes to guide the upcoming video presentation. For example, Slide 3 will feature a line chart showing the increase in CLV over three years. Talking points will emphasize loyalty factors, such as mobile app features and customer service enhancements.
Transitioning into advertising analysis, we’ll highlight successful campaigns, including Delta’s “Keep Climbing” series. Visuals and messaging consistency support Delta’s high equity. For each section, talking points will be annotated clearly in slide notes and summarized in a separate document. This ensures alignment during the final video recording.
