The length of the should be at least 5 pages (page number does not include the title page or references pages). 4. Use APA 6th edition formatting.
Part III Content Instructions: Prepare your final report.
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Customer Satisfaction Survey
In your report, be sure to address:
1. Identify the information needed to address the research problem.
2. Choose a research design and justify its choice (e.g. survey, experiment, focus group, or combination of methods).
3. Develop the data collection method(s). This should include a sampling plan and instrument design (e.g., questionnaire).
4. Collect data. For the purpose of this course, you are required to collect at least 25 completed responses (See the instructor if your research design does not permit this).
5. Analyze your data using appropriate statistical techniques (for the purpose of our class, you will use Descriptive Statistics only). 6. Present your recommendations based on your findings and discuss the limitations of your research.
Research Design and Data Collection
To address the research problem, it is crucial to identify key information. First, I needed to understand customer satisfaction levels. I also focused on how service quality impacts loyalty in small businesses. Gathering accurate data required choosing the right method. I selected a survey design. This was because surveys are efficient for collecting views from many people.
The survey method allowed for quick and cost-effective data collection. A structured questionnaire was developed using closed-ended questions. This helped ensure uniform responses. I created a sampling plan using convenience sampling. The goal was to gather feedback from customers at local retail stores. The survey was administered both online and in-person. In total, 25 responses were collected, meeting course requirements………………….
Analysis, Findings, and Recommendations
Next, I analyzed the data using descriptive statistics. I calculated means, medians, and frequencies. This helped summarize customer satisfaction levels clearly. The majority of respondents rated service quality as good or excellent. Most said they would return to the same business again. These findings suggest a positive link between service and loyalty.
Based on the results, I recommend regular customer feedback systems. Businesses should also train staff in customer service. However, there were limitations. The small sample size reduces generalizability. Convenience sampling may also introduce bias. Future research could include more participants from diverse locations…………
