Customer Satisfaction Research
The length of the should be at least 5 pages (page number does not include the title page or references pages). 4. Use APA 6th edition formatting.
Part III Content Instructions: Prepare your final report.
In your report, be sure to address:
1. Identify the information needed to address the research problem.
2. Choose a research design and justify its choice (e.g. survey, experiment, focus group, or combination of methods).
3. Develop the data collection method(s). This should include a sampling plan and instrument design (e.g., questionnaire).
4. Collect data. For the purpose of this course, you are required to collect at least 25 completed responses (See the instructor if your research design does not permit this).
5. Analyze your data using appropriate statistical techniques (for the purpose of our class, you will use Descriptive Statistics only). 6. Present your recommendations based on your findings and discuss the limitations of your research.
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Customer Satisfaction Research
Identifying the Research Need
For this final report, the core research problem is understanding the level of customer satisfaction with a particular business offering—be it a product, service, or customer experience. This problem requires specific information such as customers’ perceptions of value, quality, service delivery, and likelihood to return or recommend. These insights are crucial for strategic decision-making and improving organizational effectiveness.
Selecting the Research Design
The recommended design for this study is a survey-based approach. Surveys are cost-effective, scalable, and capable of capturing data from a broad audience. They allow researchers to quantify attitudes, opinions, and satisfaction levels, which aligns well with the course’s emphasis on descriptive statistics. A combination of Likert-scale and multiple-choice questions will help standardize data for analysis.
Developing Data Collection Methods
To gather valid responses, a clear sampling plan must be outlined—preferably targeting current or recent customers through email, social media, or in-store contact. A minimum of 25 completed responses is required to ensure basic statistical validity.
