Airline Sustainability Strategies
Overview
You are the controller of a public Fortune 500 airline, TransGlobal Airlines. The airline utilizes a fleet of corporate jets for private charter by Fortune 500 clients at several major airports. Your company is looking to acquire smaller aviation firms as part of an overall growth strategy.
In addition to creating an acquisition proposal, the CFO has asked you to create a report recommending a few performance-improvement strategies so that the company will meet your overall sustainability goals.
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Airline Sustainability Strategies
Prompt
Create a report to recommend performance-improvement strategies that will help TransGlobal Airlines be more sustainable. Specifically, you must address the following criteria:
- Use the TransGlobal Airlines Information document to identify a strategic goal for the company’s sustainability practices.
- Based on your understanding and research about sustainability objectives and practices, where do you envision the company will be in 10 years with respect to its sustainability measures?
- Identify a KPI and corresponding target measures for the sustainability goal identified.
- Recommend at least two performance improvement strategies that will help achieve the sustainability objectives of the company. Support your recommendations with a clear cause-and-effect rationale.
What to Submit
In a Word document, use double-spacing, 12-point Times New Roman font, and one-inch margins. This executive summary should be 2–3 pages in length and include references cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.
Strategic Goal for Sustainability
TransGlobal Airlines aims to reduce its carbon emissions by 40% within the next decade. This aligns with the broader aviation industry’s commitment to achieving net-zero emissions by 2050. The company’s operations currently rely on a fleet of corporate jets, making fuel efficiency and emission control a top priority. By targeting sustainable aviation fuel (SAF) integration and fleet modernization, the airline can meet growing environmental expectations from stakeholders and regulatory bodies.
Future Sustainability Vision
In 10 years, TransGlobal Airlines is expected to operate a modernized fleet using at least 50% SAF. The airline would also have implemented advanced carbon offsetting and recycling systems in airports. Technological innovations such as electric ground vehicles and AI-assisted route optimization will further reduce emissions. These advancements will place TransGlobal as a sustainability leader in private aviation, enhancing its public image and increasing customer loyalty among environmentally conscious clients.
KPI and Target Measures
A relevant key performance indicator (KPI) is carbon emissions per passenger-mile. The current benchmark stands at 0.4 kg CO₂ per passenger-mile. The target is to lower this to 0.24 kg CO₂ within 10 years. This measure reflects operational efficiency and environmental impact. Tracking this KPI annually will help management assess the success of sustainability strategies and adjust accordingly.
